Programmatic Takes Off in 2016 [Infographic]

Posted by Eric Wheeler on Jan 6, 2016 8:30:00 AM

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2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.

With programmatic on track to reach $20.41B in the U.S. in 2016, here's a look at 2015's biggest milestones and a look ahead to the great opportunites in 2016.

  • Programmatic buying becomes a $14B marketplace
  • IAB declares war on ad blockers to stem the loss of over $22 Billion
  • Analyst predictions of strong global growth in programmatic over the next few years.

The infographic below highlights 2015's biggest programmatic milestones and a global view into spending for 2016.


2016 will be an exciting year to see how programmatic advertising evolves. Sure there will be roadblocks, hiccups, and new trends to embrace; but now is the time to put the lessons we've learned in 2015 into practice. 


Topics: video, programmatic, mobile