What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.
What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising.
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Topics: programmatic, header bidding, google, video advertising, yield optimization
What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.
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Topics: programmatic, google, server-side header bidding
Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads?
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Topics: programmatic, News, google, facebook
