Last Week Today: Google's Machine-Learning Product, Publishers Take Legal Action, and Ad Fraud Measurement

Posted by 33Across on Apr 25, 2017 1:44:38 PM

What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.
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Topics: ad fraud, google, publishers

Last Week Today: Yield Optimization, Ending Google 'Last Look' and Programmatic's Growth

Posted by Erica Roane on Apr 10, 2017 7:55:00 AM

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 
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Topics: programmatic, header bidding, google, video advertising, yield optimization

Last Week Today [1/23/17]

Posted by Erica Roane on Jan 23, 2017 8:10:00 AM

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.
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Topics: programmatic, google, server-side header bidding

33Across Water Cooler Recap [2/19/16]

Posted by Lisa Mollura on Feb 19, 2016 9:08:24 AM

Lots of chatter this week around Google AMP, programmatic training, and is Facebook Messenger launching ads? 

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Topics: programmatic, News, google, facebook