Last Week Today [7/11/16]

Posted by Erica Roane on Jul 11, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.

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Topics: header bidding, native advertising, programmatic creative

Last Week Today [7/5/16]

Posted by Erica Roane on Jul 5, 2016 8:30:00 AM

 

What's the buzz around the office this week? Programmatic video is on the rise globally, but there are a few factors that could be affecting its growth; despite recent changes Facebook viewers are favoring video content from publishers and LinkedIn boosts their advertising with programmatic display. 

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Topics: programmatic, programmatic video

Health and Wellness: How to win programmatically

Posted by Erica Roane on Jun 29, 2016 8:30:00 AM

Point-of-care patient education media company AccentHeath recently announced that they acquired PageScience, a programmatic advertising and targeting company for pharmaceutical marketers. This acquisition signifies the merging worlds of health care and technology. From diagnosing an illness to learning how to make the perfect quinoa, consumers are instinctively using the digital stratosphere to achieve and maintain wellness. Thanks to this level of awareness, brands now have an opportunity to deliver creative content programmatically which can not only resonate with consumers but have a lasting impact.  Here are some helpful tips for running your sensitive ads programmatically.

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Topics: media buying, programmatic, healthcare, buyers

Last Week Today [6/27/16]

Posted by Erica Roane on Jun 24, 2016 4:02:28 PM

 

What's the buzz around the office this week? Americans are doing the most when it comes to ad-blocking, a new business model on the horizon for ad tech and 33Across' CEO Eric Wheeler offers his predictions on market corrections. 

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Topics: programmatic, ad blocking

33Across Water Cooler Recap [6/20/16]

Posted by Erica Roane on Jun 20, 2016 8:00:00 AM

 

What's the buzz around the office this week? Small and mid-sized businesses weigh the benefits of programmatic, B2B companies are spending more programmatically and platforms distance themselves from the word 'programmatic.'

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Topics: programmatic, ad blocking, ad fraud, B2B

The ripple effect of a market correction

Posted by Eric Wheeler on Jun 17, 2016 11:52:52 AM

It was hard not to miss Mary Meeker’s latest Internet Trends Report, especially the section on economic growth slowing. On the one hand, the report did call out that U.S. internet advertising growth is accelerating. Furthering that point, less than a month before Meeker’s findings were released, the Internet Advertising Bureau (IAB) reported that U.S. internet ad revenues hit a landmark $59.6 billion in 2015, marking six consecutive years of growth. Internet advertising isn’t showing signs of slowing, especially given the meteoric rise in mobile and video, and the overall market segment is estimated to reach $100 billion by 2020, according to Technology Business Research.

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Topics: News

33Across Water Cooler Recap [6/10/16]

Posted by Erica Roane on Jun 10, 2016 8:02:00 AM

 

What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization. 

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Topics: programmatic, header bidding, monetization, mobile video

33Across Water Cooler Recap [6/3/16]

Posted by Erica Roane on Jun 3, 2016 7:30:00 AM

 

What's the buzz around the office this week? The advertising industry explores options against ad-blocking, creative content is becoming a necessity for marketers and how programmatic marketing could soon replace programmatic advertising. 

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Topics: programmatic, ad blocking, programmatic marketing, programmatic creative

33Across Water Cooler Recap [5/27/16]

Posted by Erica Roane on May 27, 2016 10:18:29 AM

 

What's the buzz around the office this week? Top advertising execs dispel myths in programmatic. Facebook ends its RTB ad exchange and an overview of how programmatic affects legacy media. Oh, and 33Across has announced the launch of our Mobile In-Feed video placement. 

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Topics: programmatic, digital advertising, digital video advertising, mobile in-feed

Monetize mobile web traffic programmatically

Posted by Lisa Mollura on May 24, 2016 12:43:00 PM


We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.

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Topics: programmatic, mobile, outstream video, monetization, video advertising