We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.
In addition to our other cross-device video outstream products, the Mobile In-Feed placement takes both how users view mobile web content and how to monetize web traffic at scale into consideration.
The beauty of the placement:
- Will only automatically play once a user is within a minimum of 50% of the creative display area
- Responds to to any mobile device and user action by automatically resizing to fit the screen’s width in portrait and landscape views
- User controls their experience; ability to initialize play, pause, resume, and close to return to the content’s normal state
- 100% programmatic demand source help earn more incremental revenue without canibalizing direct sales efforts
Ready to monetize the mobile web? Contact us to get started.