What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.

1. Could header-bidding cost more than it brings in?  

Two steps ahead and one step back, many could use this phrase to describe header-bidding and its revenue model. Conditions such as latency verification and viewability could greatly affect a publisher’s expected profits versus what the demand-side will pay for. For this reason publishers should account for discrepancies early in the bidding process. AdExchanger explains how this process could set more realistic expectations.  

2. Programmatic creative could increase conversions  

The merging worlds of programmatic and creative have merged. With this new form of programmatic, custom ads are delivered in real-time to targeted audiences. As great as this sounds, programmatic creative is still in its infancy stages. MediaPost breaks down the benefits of programmatic creative and how it will affect the type and the manner in which programmatic ads are created and served.

3.  Will native programmatic become the new normal?    

Accounting for nearly 75 percent of digital ad revenue, native advertising has earned its keep in the digital advertising world. Just like anything else new, native programmatic has a few barriers to entry. Factors including technical integrations and DSPs are considered as native programmatic continues to grow. AdExchanger explains how this new source of revenue will continue to grow.