What's the buzz around the office this week? Americans are doing the most when it comes to ad-blocking, a new business model on the horizon for ad tech and 33Across' CEO Eric Wheeler offers his predictions on market corrections.
1. The United States: The world's top ad-blockers
A recent study by ReviveAds revealed that the U.S. is leading the world when it comes to ad-blocking; accounting for 20% ad-blocking traffic. While this news may make some buyers and publishers cringe, there is a bright side. There are now several 'anti-ad blocking' service providers ready to tackle the issue head on. MediaPost breaks down the trend and the companies ready to profit.
2. Does ad tech need a new business model?
There may soon come a day in ad tech when clicks, views and impressions just aren't enough. With marketers now demanding performance and scale, fees-per-action may soon be an industry standard. There is even a strong chance of ad tech taking on an SaaS model to increase users, profits and fees. Digiday discusses the potential shift in business models and how this may affect buyers and publishers alike.
3. What we could expect from a market correction
Nothing is constant except change. This could not be more true in the world of ad tech. Smaller ad tech companies are regularly being acquired by larger corporations. What does all this mean? We can expect to see changes reflected in growth and profitability amongst other places. Our CEO Eric Wheeler offers iMedia his insight on the topic and what we can expect in the future.
