What's the buzz around the office this week? The advertising industry explores options against ad-blocking, creative content is becoming a necessity for marketers and how programmatic marketing could soon replace programmatic advertising.
1. When ad-blocking gets aggressive
Bad news. Ad-blocking is on the rise. In addition to desktop ads blocked by software and servers, mobile ad-blocking is also rising. With mobile providers such as Apple creating their devices to block ads, this comes as no surprise. Fortune tackles this sensitive subject while also predicting the type of action we can expect from the digital advertising industry.
2. Could creative save the world of programmatic?
Good news. Creative is making a comeback! Marketers realize that they not only need to target their specified audience in real-time but also that their consumers need great content, especially if they want their ads viewed. With video projected to be the top spend in digital advertising, this is an ideal opportunity for brands to think both creatively and programmatically. The Drum explains this transitional and exciting time in digital advertising.
3. Get ready for programmatic marketing
The concept of working smarter and not harder has come to programmatic. The worlds of ad tech and marketing are fusing. Programmatic should be incorporated into a brand’s overall marketing strategy not just their digital advertising. MediaPost discusses a new white paper which suggests new ways in which agencies and partners can market brands and deliver these results programmatically.
