Last Week Today: NYIAX, In-App Viewability, and More Facebook Ads for Pubs

Posted by 33Across on Mar 20, 2017 8:21:00 AM

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 
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Topics: viewability, facebook, monetization

Last Week Today [11/14/16]

Posted by Erica Roane on Nov 14, 2016 8:18:00 AM

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: programmatic, publishers, viewability, politics

Last Week Today [10/11/16]

Posted by Erica Roane on Oct 11, 2016 8:30:00 AM

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

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Topics: programmatic, ad blocking, publishers, viewability

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

Last Week Today [8/22/16]

Posted by Erica Roane on Aug 22, 2016 4:44:20 PM

 

 

What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding, publishers, viewability, mobile video

Last Week Today [7/18/16]

Posted by Erica Roane on Jul 18, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? There is a costly rift in the online advertising industry, publishers are recycling old content and not many display ads are seen in the UK.

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Topics: display advertising, publishers, viewability, programmatic advertising, UK, buyers

33Across Water Cooler Recap [5/20/16]

Posted by Erica Roane on May 20, 2016 7:30:00 AM

 

What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative. 

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Topics: programmatic, digital advertising, publishers, viewability, programmatic advertising, programmatic creative, time-in-view

33Across Water Cooler Recap [5/13/16]

Posted by Erica Roane on May 13, 2016 7:30:00 AM

 

What's the buzz around the office this week? Publishers are teaming up for new opportunities; fraud plays a big picture in political advertising and people are watching more videos, and making more money. 

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Topics: programmatic, digital advertising, publishers, viewability, audience, political advertising, programmatic advertising, digital video advertising

33Across Water Cooler Recap [5/6/16]

Posted by Erica Roane on May 6, 2016 7:30:00 AM

 

What's the buzz around the office this week? NewFronts presents big opportunities for publishers; doing the right thing when it comes to viewability and considering your audience when creating content.

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Topics: programmatic, digital advertising, publishers, viewability, audience, NewFronts 2016, programmatic advertising

What programmatic buyers want from publishers

Posted by Erica Roane on May 5, 2016 2:29:47 PM

Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg. With so many different partners, publisher expectations can be endless. To ease your mind, we have taken on the task of finding out what buyers truly want from their publishers. We may not have all the answers but we think we are off to a great start.

Viewability
One of the biggest requirements is viewability, which can also directly affect publisher revenue. Becoming a form of currency, viewability has become an expectation from many buyers and some won’t even pay for impressions that are not 100% in-view. Enabling ads that are highly viewable not only increases your revenue as a publisher but also your overall page viewability score, making your inventory even more attractive and valuable.

Transparency
Buyers want to know what’s happening behind the scenes with their ads with regard to page placement, audience information, etc. Questions of legitimacy arise when buyers are not granted access to performance. The more transparent you are with buyers the more credible you look as a publisher. Working with tech providers who enable transparency is a great way to build your credibility, which fosters relationships with buyers.

Quality
Fraud-free, in-view and high-quality ad units; try saying that in one breath. Buyers want high performance, at the best cost and at scale. Since programmatic buyers prefer to “set it and forget it,” the more you as a publisher can guarantee quality the more buyers will rely on you to fill impressions.

Already a 33Across publisher? You are in luck. 33Across gives our buyers 100% in-view, fraud-free and in turn our publishers more incremental revenue. Not yet a publisher? Today is a great day to join us!

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Topics: publishers, viewability, advertisers, buyers