Last Week Today: Legal Win for Advertisers, Multi-Touch Attribution, and Back-to-School

Posted by Erica Roane on Aug 16, 2017 5:38:39 PM

last_week_today_programmatic_33acrossWhat was the buzz around the office last week? A legal win for advertisers and third-party cookie tracking, solving multi-attribution woes, and how publishers are winning during back-to-school. 

1. A legal win for advertisers who use cookies  

Advertisers have a new legal win, a US District Judge recently ruled that the responsibility to keep browsing history private falls on the user. This is great for advertisers who use third-party cookies to serve their ads. While this ruling may be a loss for privacy advocates, it is a total win for companies like Facebook, AdExchanger explains more.

2. Multi-touch attribution made simpler   


Multi-touch attribution (MTA) is the new buzzword across programmatic advertising. Discovering how ads perform throughout a customer’s journey sounds great, but advertisers have some reservations. MediaPost offers a few suggestions for advertisers interested in MTA. Getting a hold of your data, focusing on measurement, and increasing overall knowledge could all help advertisers better acclimated to MTA.

3.  How publishers are winning during back-to-school  


Publishers are gearing up for a profitable back-to-school season. According to the National Retail Federation, American consumers will spend roughly $83.6 billion during back-to-school season. A 10% increase in spending from last year, publishers started their monetization early. Publishers are also recycling older ads, trying new platforms and creating personality-based content, Digiday explains.

Topics: publishers, viewability, advertisers