What's the buzz around the office this week? Brexit could have lasting effects on ad tech, platform publishing could compromise your brand, and the IAB announces new standards.
1. What Brexit means for ad tech
When Brexit was announced a few months ago we knew there would be an impact on ad tech, we just weren’t sure of what. Now we know a bit more of what to expect from the UK’s decision to leave the European Union. Venture capital for UK start ups may dwindle and consumer confidence is likely to take a dip just to name a few. Luckily these changes may take years to see, AdExchanger explains more.
2. Platform Publishing: Is it worth your brand?
Platform publishing undoubtedly presents a myriad of revenue opportunities to publishers. With those advantages also come pain points. Publishers who decide to publish on a platform may run the risk of losing control of their brand. Digiday goes into detail about how key elements including font, logo placement, and even time stamping may all relinquished to the specifed platform publisher.
3. IAB announces new standards
Last week the IAB (Interactive Advertising Bureau) released a new standard for dynamic content. With a goal of helping advertisers understand different variations, the new standard will be open for comment next month. From this new standard we can expect better dynamic ads and personalization, says MediaPost.
