33Across Blog | Programmatic News & Trends

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips:

What's the buzz around the office this week? How publishers are monetizing during the holiday shopping season, header bidding and how it's shaping the future of SSPs and how publishers can actually benefit from ad blockers. 

What's the buzz around the office this week? Publishers and their need to profit from virtual reality, bad words being used within programmatic advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.  

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe. Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event.  I learned of the challenges and pain points that publishers throughout the EU face. I also witnessed the value that European publishers have for both their advertisers and viewers. Here are my takeaways from the event.

What's the buzz around the office this week? Wall Street wants programmatic simplified, the issue with advertisers and scale; and 33Across CEO offers his take on digital advertising during this years election s. 

Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision. Not only are publishers able to earn revenue from these platforms but they also receive analytics to back up their efforts. However before publishers hit ‘auto’ and solely rely on a social media platform's performance here are a few tips to consider when monetizing on a social media platform. 

Stay focused
For mid and long-tail publishers, social media platforms are great for referring traffic but don’t get too comfortable. Platforms such as Facebook consistently change their algorithms for traffic referrals. Keep this in mind as the traffic rolls in. 

It’s all about the content
Consistent and readily available content is key in maximizing performance on a social media platform. The more engaging the content, the better chance you have at converting social viewers to regular visits to your own site. Also consider releasing archived materials and creating timeless and even seasonal content which can re-published at any time.

Nurture your demographic 
Once you gain loyal visitors from social platforms, retaining them is key! Targeting and retargeting visitors with engaging ads keeps your users interested and familiar with your site. Consider using a CRM service to further develop the relationship with your visitors. 

Are you interested in earning your holiday bonus? Consider monetizing with 33Across for incremental revenue.