33Across Blog | Programmatic News & Trends

What was the buzz around the office last week? How publishers can serve quality inventory, Snapchat takes a big hit, and Facebook allows publishers to monetize.  

1. How publishers can win with low supply  

With publishers moving towards private marketplaces, there is a shortage of quality supply within ad tech. To create better inventory, there are a number of things publishers can do to self-regulate. First, publishers can adhere to ads.txt get rid of bad actors and domain spoofing. Publishers can also react to video inventory, while it’s low in supply it’s what users want to consume. AdExchanger explains how striking the right balance between time and platform is the best interest of both publishers and advertisers.

Cheers to the weekend! For this edition of Friday Fives we’re chatting with Adam Kadet, our Senior Director of Demand Development. Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad tech, which buzzwords should retire, and which weekend day he considers to be the best.

What was the buzz around the office last week? Adblock Plus strengthens on Facebook, Pandora invests more in programmatic, and Rubicon Project eliminates fees.  

1. New moves by Adblock Plus  

Adblock Plus is making strides once again on Facebook. Since September, the ad-blocking software company has been able to keep sponsored posts and even commercials from appearing for users who take advantage of the technology. As of right now. Adblock Plus only works on desktop which is good news for Facebook, AdAge explains more.

What was the buzz around the office last week? Legislators are cracking down on paid political ads on social platforms, Google makes TVs smarter, and survival tips for the Q4 shopping season.  

1. Political ads on social media face regulation  

Political ads on social media may soon have to adhere to the same disclosure requirements as traditional political ads. The Honest Ads Act will require disclosure of paid political ads by online platforms with 50 million views or more per month. AdExchanger details how legislators believe that people deserve to know where their ads come and how this new act is a step towards better transparency.

What was the buzz around the office last week? Quality assurance with blockchain technology, new concerns with whitelisting, and preparation steps for next year's GDPR.  

1. Bringing quality assurance to ad tech  

Blockchain technology has the potential revolutionize programmatic advertising. Blockchain technology could streamline the quality assurance process between advertisers and publishers. This could also minimize a lot of back and forth between trading desk, publishers, and brands. According to NASDAQ, blockchain-based verification systems are already in use and are on the rise.

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. What CMOs think of programmatic  

Ad fraud has some CMOs skeptical about programmatic advertising. Instead, marketers are using platforms such as Facebook and Google over programmatic as they know where their dollars are going. Digiday explains how programmatic has it’s place in digital marketing however the technology alone cannot account for all branding and storytelling.

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook's New Targeting Tools  

Facebook now has a way for advertisers to target consumers offline. The social media platform recently announced that businesses can now build audiences of of people who have made offline purchases. With the new tool, advertisers can also create lookalike audiences of potential shoppers based on recent in-store visits. AdExchanger explains how shoppers are expecting for brands to track their shopping behavior. 

No risk, no reward - that’s the theme of this Friday Fives. Blair Pecka shares her career journey into product management and how determination and hard work led to her recent promotion to vice president of product. We’ll also learn about product management misconceptions and one of her all-time favorite movies. 

What was the buzz around the office last week? Facebook is offering more transparency and ad control, Apple is reducing their cookie window, and what it will take for programmatic tv to win.  

1. Facebook offers more control, more transparency  

Facebook is increasing transparency and giving advertisers more control over where ads show up. The platform recently announced that they will tighten guidelines on the type of content that can be monetized. With that, publishers must prove themselves credible and sites featuring misinformation or fake news will be blocked from monetizing. AdExchanger explains the changes in greater detail and how Facebook’s lack of transparency in the past pushed big advertisers away.

What was the buzz around the office last week? Verizon's Oath business unit offers rewards, AppNexus and Index Exchange are at the top, and publishers find balance between user experience and ad units. 

1. Data and Rewards: Oath's big strategy  

Verizon will soon feed its consumer’s web-browsing data, app use, and location data to its recently created business unit Oath. Customer’s who opt into sharing their data will earn credits for concert tickets, movie premiers phone upgrades, and more. MediaPost explains how Verizon added 600,000 new subscribers and generated nearly $90 billion in revenue the past quarter.