Erica Roane

Recent Posts

Last Week Today [10/31/16]

Posted by Erica Roane on Oct 31, 2016 8:13:00 AM

 

What's the buzz around the office this week? Wall Street wants programmatic simplified, the issue with advertisers and scale; and 33Across CEO offers his take on digital advertising during this years election s. 

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Topics: News, publishers, political advertising

Last Week Today [10/24/16]

Posted by Erica Roane on Oct 24, 2016 7:13:00 AM

 

What's the buzz around the office this week? Brexit could have lasting effects on ad tech, platform publishing could compromise your brand, and the IAB announces new standards. 

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Topics: News, publishers

Last Week Today [10/17/16]

Posted by Erica Roane on Oct 17, 2016 7:46:00 AM

 

What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go. 

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Topics: programmatic, publishers

Last Week Today [10/11/16]

Posted by Erica Roane on Oct 11, 2016 8:30:00 AM

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

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Topics: programmatic, ad blocking, publishers, viewability

Last Week Today [10/3/16]

Posted by Erica Roane on Oct 3, 2016 8:30:00 AM

 

What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.  

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Topics: programmatic, publishers

Last Week Today [9/26/16]

Posted by Erica Roane on Sep 26, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, publishers, millennials, time-in-view

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

Increased ad viewability and higher CPMs with Real Display Pro

Posted by Erica Roane on Sep 13, 2016 12:46:26 PM

Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency.

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Topics: 33Across News, publishers, buyers

Last Week Today [9/12/16]

Posted by Erica Roane on Sep 12, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: programmatic, mobile, publishers, mobile video, pmp

33Across Now Supports HTTPS Sites

Posted by Erica Roane on Sep 6, 2016 2:43:13 PM

 

Great news, 33Across now supports HTTPS sites!
So what is the difference between HTTP and HTTPS sites?

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Topics: 33Across News, publishers, monetization