33Across Blog | Programmatic News & Trends

When was the last time you logged into your publisher dashboard? Don't worry, we'll wait. Similar to gym memberships, the more you log into your dashboard the better your monetization results could be. The 33Across dashboard allows publishers to not only proactively earn revenue but also increase traffic. Just in case you need some motivation to log-in, check out some of the dashboard uses below.

Pull Your Own Tags
Seeing how users share your content just got easier.  Even better, you don't have to rely on an account manager to get your tags. Our dashboard gives publishers more control over their monetization strategies by creating an environment accessible for you to create your own tags.  No worries, we offer a ton of instructions and a walk-thru of our entire tag optimization process.

Pivot Delivery Reports
The Pivot Delivery Reports within the dashboard shows you which ad units yield the most revenue. Respectively, the dashboard also reveals your ad units with the least performance. The report also offers geo-targeting and allows publishers to track and compare traffic by device.  We know that insights are everything for publishers, so we have you covered.

Easy Data Export
We offer reporting at the granular level on KPIs that matter to you most including fill rate, revenue, and eCPMs. Our dashboard breaks down these metrics with ease. We also encourage you to export our reports and couple our data along with any internal tools you may already have. Take your CSV file and place it in your own applications will usually do the trick.

Now that monetizing just got easier, log into your publisher dashboard now to increase your revenue even more.

Topics: publishers, monetization

Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. As publishers, Google's decision to block ads certain will likely affect you. To prepare your sites and inventory for this unprecedented yet expected move, here’s what you should know:

Topics: ad blockers, google, publishers

Gone are the days of  aimlessly surfing the internet, everyone is online—all of the time. Now it’s all about capturing a user’s moments on granular levels in real-time. Referred to as a “micro-moment,” these moments occur when users reflexively turn to a device—typically a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. When publishers design micro-moment friendly user experiences, they increase their monetization opportunities. Here are a few ways to take advantage of your mobile site to capture micro-moments.

Topics: publishers, monetization, mobile in-feed

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

Topics: programmatic tv, header bidding, google, publishers, viewability

What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.

Topics: ad fraud, google, publishers

We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they found beneficial, and if they came across any specific pain points. We targeted our large and medium-sized publishers and focused on two categories: Traffic & Engagement and Ad Revenue. Here’s what we discovered.

Traffic & Engagement
Publishers are moving quickly to improve mobile experiences as mobile internet usage continues to grow. Approximately 41% of publishers surveyed have enabled AMP on the majority of their site pages, hoping to ease the pain of mobile latency. AMP implementation is such a priority that the majority of publishers are putting time and resources into optimizing AMP.

Although many publishers have enabled AMP on the majority of their site, half of those surveyed indicated that less that 25% of their site’s mobile search traffic is going to AMP. To add to this frustration, publishers have indicated that it’s challenging to measure AMP page performance.

Ad Revenue
Feedback related to ad revenue raised a number of issues publishers currently face. Monetization on the mobile web has not been an easy undertaking for most publishers and AMP is not without its issues. In terms of which AMP ad formats publishers surveyed use, all have enabled display ads and only a few have implemented AMP sticky or video formats.

Overall AMP performance was reported to have worse performance than standard mobile ads for half of the publishers surveyed. When we asked publishers how they source demand, we found that most publishers integrate with only 2-3 demand sources. With limited demand sources and ad formats, it’s no surprise that many publishers are experiencing lower CTRs and fill rates on AMP.

What’s Next?
While AMP has alleviated some of the frustration that publishers have felt with mobile latency, there are still many hurdles to overcome. Without proper analytics, publishers will continue to have a hard time modifying and optimizing pages for better performance. The biggest struggle publishers face is monetizing their AMP pages. Revenue opportunities will increase when publishers have access 2 major components: more demand sources and more AMP ad formats. Once publishers have access to both, they should see an increase in CTRs and fill.

33Across is addressing these publisher challenges with plans to release our AMP revenue products in the very near future. We are dedicated in helping our publishers earn more revenue and increase fill.

Interested in learning more? Sign up here to be the first to know about AMP updates.

Topics: publishers, monetization, AMP

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.

Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics. Witnessing the growing urge within the publishing community to have a collective voice against these two forces as well as other issues publishers face was both striking and empowering. Below are a few of my takeaways from the event.

Topics: ad blocking, header bidding, publishers, data, digiday

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.

Topics: ad blocking, publishers, facebook, monetization, advertisers

What's the buzz around the office this week? 33Across hires a new COO, Google may need some supply-side help from smaller providers, and mobile app monetization grows.

Topics: mobile, publishers, monetization