1. How providing options could decrease ad blocking
Publishers are convincing their users to not use ad-blockers. While it may sound too good to be true Dennis Publishing, a UK based publisher convinced over 60% of their users to opt-in and view their ads. Proving that everyone loves options, engagement also rose by 61% when users were given a choice in the ad format they use, AdExchanger explains more including how charities were used to encourage users to view ads.
2. Facebook makes a mend to publishers
3. Publishers are trimming the fat on ads
Slowing down websites and annoying users with slow load times, ad sizes have gotten a little heavy. Last week AdAge featured a report from AdLighting which found that 41% of ads are larger than the Interactive Advertising Bureau standard recommended size. Some ads are so large they cannot be viewed which could impact publisher monetization. Publishers including Business Insider are placing limitations on ads that are placed, telling advertisers they cannot guarantee viewability for large ads.
