33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.
With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.
What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game.