Last Week Today: Data for Publishers, Twitter's New Partners, and Facebook's Fake News Crackdown

Posted by 33Across on Apr 17, 2017 10:14:35 AM

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 
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Topics: facebook, data, third party verification

Fight Back: 3 tips towards preventing digital ad fraud

Posted by Erica Roane on Jul 27, 2016 3:08:56 PM

33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.

With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.

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Topics: ad fraud, 33Across News, publishers, third party verification

33Across Water Cooler Recap [4/22/16]

Posted by Erica Roane on Apr 22, 2016 7:30:00 AM

 

What's the buzz around the office this week? Thanks to mobile and social, digital ad spending has hit an all time high; viewability is increasing in popularity in the UK and Facebook steps up their third-party verification game. 

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Topics: programmatic, mobile, digital advertising, publishers, viewability, third party verification