Last Week Today: Adblock Plus, Pandora Invest in Programmatic, and Rubicon Project Eliminates Fees

Posted by Erica Roane on Nov 9, 2017 1:45:57 PM

What was the buzz around the office last week? Adblock Plus strengthens on Facebook, Pandora invests more in programmatic, and Rubicon Project eliminates fees.  

1. New moves by Adblock Plus  

Adblock Plus is making strides once again on Facebook. Since September, the ad-blocking software company has been able to keep sponsored posts and even commercials from appearing for users who take advantage of the technology. As of right now. Adblock Plus only works on desktop which is good news for Facebook, AdAge explains more.

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Topics: programmatic, ad blocking

Last Week Today: The Real Ad Blockers, Viewability As A Standard, and IG over Snapchat

Posted by Erica Roane on Jul 20, 2017 9:54:23 AM

What was the buzz around the office last week? Who's really using ad blockers, no longer rewarding viewability, and publishers preferring Instagram over SnapChat. 

1. The truth behind ad blockers  

Ever wonder who’s really blocking ads? A recent report by GlobalWeb Index reveals details on US digital consumers who use ad blockers. Some of the findings include that only 22% of users are blocking ads on their smartphones, and also that the lack of ad relevancy is why 49% of total consumers block ads. MediaPost breaks down the finding of this study.

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Topics: ad blocking, viewability

Last Week Today: The Future of Ad Blocking, Marketers Wise Up, and 33Across Growth & Expansion News

Posted by Erica Roane on Jun 19, 2017 6:53:03 PM

What was the buzz around the office last week? Ad blocking companies may be the new 'Napster,' marketers are working smarter, and expansion moves from us here at 33Across.

1. Is there a 'Napster' of Ad Tech?  

We all remember the days of music-sharing site Napster and how the platform revolutionized the way we receive music and hindered profits from recording companies. The same is happening now within ad tech and Adblock Plus is Napster’s equivalent- preventing sales. There are a few outcomes that can come from the use of ad blockers such as Adblock Plus, AdExchanger lays out a few scenarios.

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Topics: ad blocking, 33Across News

Last Week Today: Monetizing Video, Mobile Location Data, and Ad Blocking for Advertisers

Posted by 33Across on Apr 3, 2017 8:34:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: ad blocking, header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Snapchat's IPO, Creative Data, and Video Header Bidding [3/6/17]

Posted by 33Across on Mar 6, 2017 7:44:00 AM

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.
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Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

Digiday Publishing Summit Europe: The Power of Publishers

Posted by Yuri Burka on Feb 28, 2017 11:31:46 AM

Last week in Lisbon, leading publishers across Europe and abroad gathered for the first Digiday Publishing Summit Europe of 2017.  As expected header bidding, ad blocking, and the “Google/Facebook duopoly” were amongst the dominant topics. Witnessing the growing urge within the publishing community to have a collective voice against these two forces as well as other issues publishers face was both striking and empowering. Below are a few of my takeaways from the event.

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Topics: ad blocking, header bidding, publishers, data, digiday

Last Week Today: Ad Blocking, Facebook, and 'fat' ads  [2/28/17]

Posted by 33Across on Feb 27, 2017 7:48:00 AM

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.
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Topics: ad blocking, publishers, facebook, monetization, advertisers

Last Week Today [12/12/16]

Posted by Erica Roane on Dec 12, 2016 3:02:53 PM


What's the buzz around the office this week? Publishers may need to connect more with users to discourage ad blocking, the benefits of programmatic taking over media buying and, solving the conversion problem between mobile and desktop .
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Topics: programmatic, ad blocking, cross-device

Digiday Publishing Summit Europe: Innovation is Key

Posted by Yuri Burka on Nov 5, 2016 1:27:49 PM

Last week, leading publishers from Europe and abroad gathered in Nice for Digiday Publishing Summit Europe. Header bidding, ad blocking, and audience building were among key topics discussed throughout the three day event.  I learned of the challenges and pain points that publishers throughout the EU face. I also witnessed the value that European publishers have for both their advertisers and viewers. Here are my takeaways from the event.

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Topics: ad blocking, header bidding, publishers

Last Week Today [10/11/16]

Posted by Erica Roane on Oct 11, 2016 8:30:00 AM

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

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Topics: programmatic, ad blocking, publishers, viewability