Last Week Today: Moat's Evolution, Ad Auditing, and Hybrid Models

Posted by Erica Roane on Aug 7, 2017 3:35:03 PM

What was the buzz around the office last week? Moat's evolution story, advertisers and the auditing process, and a hybrid model for brands and agencies. 

1. Moat's interesting rise in ad tech  

Known today for its measurement tools, Moat has come a long way. Back in 2011, the company created an ad search engine which made it easy for people to find ads for certain companies. Fast forward, the Moat then took calculated steps to “approve” brands to use their product. Add in ad tech buzzwords like “viewability,” it’s quite easy to see how the brand has grown into something much more. Digiday breaks down Moat’s meteoric rise in ad tech.

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Topics: publishers, viewability, data, third party verification, advertisers

Last Week Today: New Viewability Standards, Self-Service Models, and Arbitrage Solutions

Posted by Erica Roane on Aug 2, 2017 1:42:37 PM

What was the buzz around the office last week? New viewability for cross-media measurement, more self-service in ad tech, and considerations for blockchain technology and ads.txt. 

1. Stricter viewability standards to come  

The MRC is in the process of reviewing it’s viewability standard of 50% of pixels for at least one second. With some major players requiring 100% of pixels to be in view, this could very well be a new  benchmark metric for others to follow. All of this comes as the MRC plans to address cross-media measurement, MediaPost explains more.

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Topics: publishers, viewability, advertisers

Last Week Today: Sizmek buys RocketFuel, Viewability Measurement, and Tackling Disruptors

Posted by Erica Roane on Jul 27, 2017 1:56:39 PM

What was the buzz around the office last week? An ad tech company gets bought out, publishers accounting for 3rd party viewability measurement, and how to combat against disruptors. 

1. RocketFuel gets acquired by Sizemek  

Last week it was announced that Sizmek is acquiring RocketFuel. With a valuation once at $2 billion and $66 per share, RocketFuel’s stock has recently dropped to just below $3 per share. Planning to combine their technologies, they will serve over 20,000 advertisers and 3,600 ad agencies. The Wall Street Journal explains how the newly formed company is looking to compete with both Google and Facebook.

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Topics: publishers, viewability, advertisers

Transparency and Transformation: 3 Takeaways from Digiday Agency Summit

Posted by Adam Kadet on Mar 9, 2017 3:55:59 PM


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Topics: advertisers

Last Week Today: Ad Blocking, Facebook, and 'fat' ads  [2/28/17]

Posted by 33Across on Feb 27, 2017 7:48:00 AM

What's the buzz around the office this week? A publisher convinced it's users to stop blocking ads, Facebook reveals their plans for 2017, and publishers take action against large ad sizes.
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Topics: ad blocking, publishers, facebook, monetization, advertisers

Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM



What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

What programmatic buyers want from publishers

Posted by Erica Roane on May 5, 2016 2:29:47 PM

Wondering what buyers expect from publishers is enough to keep you up at night. Impressions, viewability, and quality traffic are just the tip of the iceberg. With so many different partners, publisher expectations can be endless. To ease your mind, we have taken on the task of finding out what buyers truly want from their publishers. We may not have all the answers but we think we are off to a great start.

One of the biggest requirements is viewability, which can also directly affect publisher revenue. Becoming a form of currency, viewability has become an expectation from many buyers and some won’t even pay for impressions that are not 100% in-view. Enabling ads that are highly viewable not only increases your revenue as a publisher but also your overall page viewability score, making your inventory even more attractive and valuable.

Buyers want to know what’s happening behind the scenes with their ads with regard to page placement, audience information, etc. Questions of legitimacy arise when buyers are not granted access to performance. The more transparent you are with buyers the more credible you look as a publisher. Working with tech providers who enable transparency is a great way to build your credibility, which fosters relationships with buyers.

Fraud-free, in-view and high-quality ad units; try saying that in one breath. Buyers want high performance, at the best cost and at scale. Since programmatic buyers prefer to “set it and forget it,” the more you as a publisher can guarantee quality the more buyers will rely on you to fill impressions.

Already a 33Across publisher? You are in luck. 33Across gives our buyers 100% in-view, fraud-free and in turn our publishers more incremental revenue. Not yet a publisher? Today is a great day to join us!

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Topics: publishers, viewability, advertisers, buyers