33Across Blog | Programmatic News & Trends

Publishers, buyers, and ad tech partners gathered earlier this week in Dublin for Digiday Programmatic Summit Europe. Throughout the three-day event, both publishers and marketers took deep dives into the challenges surrounding the automated ad buying process. Below are a few of my takeaways.

Topics: digiday

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

Topics: programmatic tv, header bidding, google, publishers, viewability

What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.

Topics: ad fraud, google, publishers

What was the buzz around the office last week? Buyers and marketers aren't the only ones who can benefit from data, Twitter is increasing their transparency, and Facebook elimates thousands of accounts. 

Topics: facebook, data, third party verification

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 

Topics: programmatic, header bidding, google, video advertising, yield optimization

 

Topics: programmatic, display advertising, mobile video, digiday

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 

Topics: programmatic, ad blocking, header bidding, facebook, video advertising

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 

Topics: programmatic, header bidding, facebook, video advertising

Fusion of the minds creates exceptional things, especially here at 33Across. Earlier this week we held our 5th annual Hackathon. Eight teams across two offices and a number of domestic and international locations came together to generate impactful ideas which will push our publisher technology efforts to the next level.

Each team had a mix of members from our engineering, operations, sales, marketing, and product departments. With a company-wide participation rate of 91%, this has been our largest and most diverse Hackathon to date.

Topics: hackathon, 33Across News

What's the buzz around the office this week? The investment world lends its technology to ad tech, competitors come together to tackle an issue, and Facebook extends more olive branches to publishers. 

Topics: viewability, facebook, monetization