33Across Blog | Programmatic News & Trends

 

Winter has officially arrived. The days are shorter and temperatures are low, but that doesn’t mean your fill rate has to be. Coming off of a profitable holiday season, we know that Q1 can be a challenging time for publishers to monetize. Rest assured there is a way to get through the season. Here are a few tips:

Topics: publishers, monetization

What's the buzz around the office this week? How publishers can profit more from programmatic, Facebook is bringing ads to Messenger, and new metrics being used to track app success.

Topics: programmatic, facebook, engagement, monetization

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.

Topics: programmatic, google, server-side header bidding

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.

Topics: header bidding, facebook, programmatic video, server-side header bidding

Last week the much anticipated Consumer Electronic Show took place in Las Vegas. Better known as CES, the four day conference provided participants the opportunity to get a first look at what to expect from the tech world in 2017. Team 33Across was in attendance, below are a few of our takeaways.

Topics: News, CES

Welcome to 2017! What's the buzz around the office this week? Controversial ad-driven media could be here to stay, the FTC wants consumers to know when their information is being tracked, and AOL announces the launch of their new data-infused ad units powered by Verizon.

Topics: News, cross-device, native advertising, yield optimization

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.

Topics: programmatic, facebook, programmatic creative

33Across would like to wish you a safe and happy holiday season. While our offices will be closed the week of January 26th, we are always monetizing for our publishers.

Topics: 33Across News

We're well into the month of December. By this time you have been serenaded, or even tortured by at least one holiday song. Just when you thought you've seen it all when it comes to 2016 year-end reviews, one of our , First Round Capital, has released their much anticipated annual parody video which is guaranteed ad  laughter.

Watch below to see how Eric Wheeler channel Adele, switch out the lyrics to our favorite songs, and replaced them with the ad tech jargon we all know and love so well.

Topics: News, 33Across News

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.

Topics: programmatic, header bidding, facebook