Last Week Today [11/7/16]

Posted by Erica Roane on Nov 7, 2016 8:23:00 AM

 

What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.

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Topics: programmatic, publishers, time-in-view

User Experience: AdWeek's Dominate Conversation

Posted by Adam Kadet on Oct 5, 2016 2:48:09 PM

The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands, agencies and publishers. While everyone I spoke with was excited about new viewability metrics and cross-device measurements, the common denominator was user-experience. As we in ad tech move forward with innovative technology, here are some points we should all consider. 

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Topics: News, publishers, time-in-view

Last Week Today [9/26/16]

Posted by Erica Roane on Sep 26, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Millenials and ad blocking go hand in hand, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, publishers, millennials, time-in-view

33Across Water Cooler Recap [5/20/16]

Posted by Erica Roane on May 20, 2016 7:30:00 AM

 

What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative. 

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Topics: programmatic, digital advertising, publishers, viewability, programmatic advertising, programmatic creative, time-in-view