Welcome to Friday Fives! Today we're chatting with our VP of Sales, Juliana Lupinacci. She's spilling the deets on deal IDs, the next big thing coming to programmatic, and which celeb should pour the perfect glass of cabernet for.
What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.
What's the buzz around the office this week? The advertising industry explores options against ad-blocking, creative content is becoming a necessity for marketers and how programmatic marketing could soon replace programmatic advertising.
What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative.