Last Week Today: Snapchat's IPO, Creative Data, and Video Header Bidding [3/6/17]

Posted by 33Across on Mar 6, 2017 7:44:00 AM

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.
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Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

Last Week Today [12/26/16]

Posted by Erica Roane on Dec 26, 2016 8:26:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Server-based bidding and video ads, how publishers can win while competing with digital giants, and programmatic creative's future in ad tech.
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Topics: programmatic, facebook, programmatic creative

Last Week Today [7/11/16]

Posted by Erica Roane on Jul 11, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Keeping an eye on discrepancies could increase publisher revenue, programmatic creative may soon become an industry standard and native advertising figures out its place in digital advertising.

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Topics: header bidding, native advertising, programmatic creative

33Across Water Cooler Recap [6/3/16]

Posted by Erica Roane on Jun 3, 2016 7:30:00 AM

 

What's the buzz around the office this week? The advertising industry explores options against ad-blocking, creative content is becoming a necessity for marketers and how programmatic marketing could soon replace programmatic advertising. 

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Topics: ad blocking, programmatic advertising, programmatic marketing, programmatic creative

33Across Water Cooler Recap [5/20/16]

Posted by Erica Roane on May 20, 2016 7:30:00 AM

 

What's the buzz around the office this week? Google's new dynamic allocation product could create stiff competition for buyers; time-based advertisting gets broken down and data takes frontstage in the world of programmatic creative. 

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Topics: programmatic, digital advertising, publishers, viewability, programmatic advertising, programmatic creative, time-in-view