What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space.
What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology.
All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. A lot has changed since the 2012 Olympic games. Thanks to mobile devices and Brazil’s US-friendly time zone, viewers will now have complete access to their favorite country, sport and athlete in real-time. This unprecedented level of digital exposure allows marketers to reach a number of target demographics within one campaign. So, let the games begin.
What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization.