Digiday Publishing Summit: Let's focus on content

Posted by Saajan Patel on Apr 7, 2017 3:59:22 PM

 

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Topics: programmatic, display advertising, mobile video, digiday

Last Week Today: Mobile Video, Custom Video, and Amazon Prime

Posted by 33Across on Mar 13, 2017 8:24:00 AM

What's the buzz around the office this week? Video! Figuring out one standard for measuring mobile video, display video allows brands to target consumers with custom video units, and Amazon debuts it's new video ad network.
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Topics: display advertising, video advertising, mobile video

Last Week Today [9/12/16]

Posted by Erica Roane on Sep 12, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? Publishers can benefit in new ways from adding video, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: mobile, publishers, programmatic advertising, mobile video, pmp

Last Week Today [8/22/16]

Posted by Erica Roane on Aug 22, 2016 4:44:20 PM

 

 

What's the buzz around the office this week? Digital advertising professionals are concerned about attribution and transparency, how to avoid pitfalls in mobile video advertising and AppNexus' big move in header bidding technology. 

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Topics: header bidding, publishers, viewability, mobile video

2016 Olympics: Going for programmatic 'Gold'

Posted by Erica Roane on Jul 21, 2016 2:30:00 PM

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. A lot has changed since the 2012 Olympic games. Thanks to mobile devices and Brazil’s US-friendly time zone, viewers will now have complete access to their favorite country, sport and athlete in real-time. This unprecedented level of digital exposure allows marketers to reach a number of target demographics within one campaign.  So, let the games begin.

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Topics: programmatic, mobile video, buyers

33Across Water Cooler Recap [6/10/16]

Posted by Erica Roane on Jun 10, 2016 8:02:00 AM

 

What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization. 

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Topics: header bidding, monetization, programmatic advertising, mobile video