What was the buzz around the office last week? Education courses on programmatic, tips to surviving programmatic in Q1, and what we can expect from ad tech in 2018.
In an effort to deepen programmatic knowledge, the IAB is launching a training course to media professionals. Filling the education gap on the programmatic course offerings, this course is designed for media professionals at-large. With U.S. programmatic digital display ad spend expected to surpass $49 billion by 2019, this comes at no surprise. MediaPost explains how the curriculum will focus on the history of programmatic, header bidding, and system processes.