33Across Blog | Programmatic News & Trends

What's the buzz around the office this week? Our own Paul Bell chats header-bidding with AOL, mobile video is expected to generate billions in revenue and why publishers should keep the user experience in mind when wanting to increase monetization. 

We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.

For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.

Have you seen our political digital advertising infographic? Publishers have an opportunity to really cash in this election year. With over $11.4 billion projected to be spent in political digital advertising, the monetization opportunities are endless. Here at 33Across, our team is beyond excited to assist you in profiting this season.

Don’t be exclusive
Review your traffic to ensure that your site has a variety of available ad sizes. The less exclusions, the better. The more options your site has to monetize, the  more bidding opportunities you will have.

Think cross-device
From mobile to desktop, your audience (aka candidates’ potential voters) are checking in from everywhere. Consider how your audience consumes content and ensure placements respond to whatever device they’re on, you’ll have better bid opportunities.

Geo-target ads
Don’t forget to think local. Aside from the big election, there are thousands of elections happening locally. This level of specificity combined with real-time-bidding makes election season great for programmatic publishers.  You can easily adjust your target audience at any time, if you aren't achieving your fill goals. 

Use outstream video
With video being the most profitable component of digital advertising, it should be a major part of your monetization strategy. Too busy to create your own pre-roll video? Capitalize by incorporating outstream video to your portfolio. 

Not already making money with us? Don’t wait until November. There’s no time like the present!

Finding innovative ways to monetize your site and increase traffic, can seem overwhelming. With new monetization trends emerging, finding trustworthy partners that understand your site and are easy to install can be challenging. As luck would have it, 33Across specializes in providing publishers with tools to monetize traffic without cannibalizing direct sales. Here are a couple of ways we help our publishers win. 

100% Viewability 
Since our units are 100% in-view all the time; we can actually improve your viewability score. That's right, we assure you that humans are viewing all of our ads. 

We Put Publishers First
Without our publishers, 33Across would cease to exist. We pride ourselves on being brand-safe. We are consistently monitoring creative material and the ad-buys coming our way. We implement advertiser category blacklists, ad-blocking technology and a host of other capabilities. We consider ourselves your “one-stop-shop” for all of your advertising needs.

We Have Your Back
Our Publisher Operations team consists of some pretty awesome folks. Not only are they super responsive to our publishers needs, they also resolve issues rather quickly. The sooner we fix it; the sooner you can get back to monetizing. If you have an issue, email us and we are on it.

The Possibilities Are Endless
Many of our products are created from customer feedback. If you have an idea let us know. Furthermore we have a niche for creating new real estate on your site. Our team can create inventory space that you never knew existed, making you a more desirable publisher.

You’re probably wondering why you’re not already monetizing with 33Across. There’s no better time like the present, let's go!