Last Week Today [9/19/16]

Posted by Erica Roane on Sep 19, 2016 8:30:00 AM



What's the buzz around the office this week? Top publishering join forces to combat fraudulent news, using programmatic advertising to attract loyal customers and a new mobile PMP enters the programmatic space. 

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Topics: ad blockers, 33Across News, publishers, viewability, advertisers

Increased ad viewability and higher CPMs with Real Display Pro

Posted by Erica Roane on Sep 13, 2016 12:46:26 PM

Today 33Across is excited to announce the launch of our latest technology, Real Display Pro. Deploying viewable standard IAB ads in real-time, Real Display Pro is a cost-effective solution that provides more campaign efficiency.

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Topics: 33Across News, publishers, buyers

33Across Now Supports HTTPS Sites

Posted by Erica Roane on Sep 6, 2016 2:43:13 PM


Great news, 33Across now supports HTTPS sites!
So what is the difference between HTTP and HTTPS sites?

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Topics: 33Across News, publishers, monetization

33Across announces expanded partnership with LiveRamp

Posted by Erica Roane on Aug 24, 2016 9:43:22 AM

33Across is excited to announce our expanded partnership with LiveRamp, the market leader in data connectivity and onboarding. More than 350 LiveRamp partners can now tap into Across’ extensive collection of data insights, including over 200 audience segments. Click here to read the entire release.
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Topics: 33Across News

Fight Back: 3 tips towards preventing digital ad fraud

Posted by Erica Roane on Jul 27, 2016 3:08:56 PM

33Across was recently named amongst the 100 companies approved for the TAG (Trustworthy Accountability Group) Registry. Our newly-minted TAG-ID will communicate to both buyers and publishers our committed fight against digital ad fraud.

With Congress now taking a stance against the $7 billion lost to digital ad fraud, we like to believe that we’re heading in the right direction. Always keeping our publishers in mind, here are a few tips to help keep you in the clear.

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Topics: ad fraud, 33Across News, publishers, third party verification

33Across integrates new audiences into Oracle Data Cloud

Posted by Lisa Mollura on Apr 12, 2016 9:39:26 AM

We have some exciting news to share! 33Across announced its partnership with Oracle Data Cloud. Bringing more than 200 unique audience segments to the Oracle Audience Data Marketplace, this collaboration will deliver 33Across' immense data collection to allow marketers to effectively reach targeted audiences. Read the entire release here

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Topics: 33Across News, data, Audiences

2016 Hackathon displays the spirit of 33Across

Posted by Lisa Mollura on Feb 12, 2016 2:13:16 PM

When you think of a hackathon, you may conjure up an image where teams of engineers work together in the same room to solve complicated coding hacks. This is not how we do things at 33Across.

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Topics: hackathon, 33Across News