33Across Blog | Programmatic News & Trends

Election day is quickly approaching and it in fact may be one of the most important elections for our generation. For that reason 33Across is participating alongside organizations such as Take Tuesday and Take Off Election Day to encourage employees to exercise their civic duty.

Here at 33Across we take Halloween rather seriously. 

What's the buzz around the office this week? Wall Street wants programmatic simplified, the issue with advertisers and scale; and 33Across CEO offers his take on digital advertising during this years election s. 

Let’s face it. Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision. Not only are publishers able to earn revenue from these platforms but they also receive analytics to back up their efforts. However before publishers hit ‘auto’ and solely rely on a social media platform's performance here are a few tips to consider when monetizing on a social media platform. 

Stay focused
For mid and long-tail publishers, social media platforms are great for referring traffic but don’t get too comfortable. Platforms such as Facebook consistently change their algorithms for traffic referrals. Keep this in mind as the traffic rolls in. 

It’s all about the content
Consistent and readily available content is key in maximizing performance on a social media platform. The more engaging the content, the better chance you have at converting social viewers to regular visits to your own site. Also consider releasing archived materials and creating timeless and even seasonal content which can re-published at any time.

Nurture your demographic 
Once you gain loyal visitors from social platforms, retaining them is key! Targeting and retargeting visitors with engaging ads keeps your users interested and familiar with your site. Consider using a CRM service to further develop the relationship with your visitors. 

Are you interested in earning your holiday bonus? Consider monetizing with 33Across for incremental revenue.

What's the buzz around the office this week? Brexit could have lasting effects on ad tech, platform publishing could compromise your brand, and the IAB announces new standards. 

What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go. 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

The user must come first. Throughout the numerous sessions, afterparties and open bars this was the topic of conversation among brands, agencies and publishers. While everyone I spoke with was excited about new viewability metrics and cross-device measurements, the common denominator was user-experience. As we in ad tech move forward with innovative technology, here are some points we should all consider. 

What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.  

Great connection and thought-provoking content; these were my takeaways from last week’s Digiday Publishing Summit. Among many things, I learned firsthand about publisher concerns as well as of new opportunities for monetization. Here are some points that stood out for me.