4 types of programmatic PMPs and how to choose them

Posted by Erica Roane on Aug 12, 2016 9:30:00 AM

Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium inventory not available on open exchanges; this multi-billion dollar a year sector in programmatic advertising is only expected to grow. As profitable as they may be, choosing the right PMP can be a bit of a challenge. Have no fear, we have you covered with this helpful breakdown on PMPs and choosing the best one for your campaign goals.

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Topics: buyers, private marketplace