Last Week Today: Snapchat's IPO, Creative Data, and Video Header Bidding [3/6/17]

Posted by 33Across on Mar 6, 2017 7:44:00 AM

What's the buzz around the office this week? What in store for SnapChat now that it's gone public, creating the perfect campaign with data and creative; and some points to consider when it comes to video header bidding.
Read More

Topics: ad blocking, header bidding, snapchat, publishers, programmatic creative

33Across Water Cooler Recap [2/5/16]

Posted by Lisa Mollura on Feb 5, 2016 9:30:00 AM

So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.

Read More

Topics: video, media buying, News, ad blockers, snapchat, attention-based ads