3 ways publishers can monetize micro-moments

Posted by Erica Roane on May 19, 2017 4:48:44 PM

Gone are the days of  aimlessly surfing the internet, everyone is onlineall of the time. Now it’s all about capturing a user’s moments on granular levels in real-time. Referred to as a “micro-moment,” these moments occur when users reflexively turn to a device—typically a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. When publishers design micro-moment friendly user experiences, they increase their monetization opportunities. Here are a few ways to take advantage of your mobile site to capture micro-moments.

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Topics: publishers, monetization, mobile in-feed

33Across Water Cooler Recap [5/27/16]

Posted by Erica Roane on May 27, 2016 10:18:29 AM

 

What's the buzz around the office this week? Top advertising execs dispel myths in programmatic. Facebook ends its RTB ad exchange and an overview of how programmatic affects legacy media. Oh, and 33Across has announced the launch of our Mobile In-Feed video placement. 

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Topics: programmatic, digital advertising, programmatic advertising, digital video advertising, mobile in-feed