Publishers should borrow a few best practices from the demand-side, or at least AdExchanger thinks they should. The same way marketers use data insights and cross-channel specific ads to target their consumers, publishers should do to capture their audiences. If publishers took a closer approach to learn their readers, this could make brands more inclined to work with them.
Twitter has taken steps to ensure buyers that their impressions are seen by humans, sound familiar? The social media platform now has global relationships with both Moat and IAS. The Drum explains how recent brand safety concerns are why Twitter and others have increased their number of third-party measurement partners.
It's really happening, Facebook is cracking down on fake news. After continuous complaints from advertisers, administrators within the company are temporarily suspending accounts that display signs of automation and spam activity. Since the crackdown Facebook has already eliminated 30,000 accounts, MediaPost explains more.