Engagement starts after 15 seconds | 33Across Time-In-View-Analysis

Posted by Erica Roane on Nov 3, 2016 8:30:00 AM

33Across recently conducted an analysis of online advertising performance to measure how high viewability and time-in-view impact user engagement, as defined by when a user clicked on an ad. 

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The purpose of the analysis is to provide CMOs, agencies and their trading desk with deeper campaign performance intelligence. 

Here are a few highlights of the analysis:

  • 50% of engagement occurred on a desktop after 15 seconds.
  • 50% of engagement occurred on a mobile or tablet after seven seconds.
  • By the 30 second mark, 68% of all engagement occurred on a desktop, 74% occurred on mobile, and 78% occurred on a tablet.

Key takeaways

  • Campaigns that meet the MRC's definition of viewability (50% of pixels in view for 1 second) may miss out on 98% of user engagement
  • Campaigns with in-view times of at least 15 seconds and 30 seconds will be positioned for better success 

CLICK HERE TO DOWNLOAD  THE ANALYSIS 

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