Programmatic TV: on the bench or just warming up?

Posted by Lisa Mollura on Feb 1, 2016 2:53:47 PM

Last year was the debut of programmatic Super Bowl TV ads, with Oreo and Ritz the first to give it a whirl. Programmatic’s efficiency and ease have many buyers contemplating purchasing TV ads programmatically. With Super Bowl 50 upon us, what changes in ad buying can we expect to see beyond the big game? Read the entire story on ClickZ

programmatic super bowl ads

Topics: media planning, media buying, programmatic tv