Programmatic spend is expected to reach the $20 billion mark in 2016, but brands are becoming wary of investing their media dollars as the industry grapples with the lack of transparancey, low viewability, and fraudulent traffic.
Keeping up with the ad:tech industry news that fills your inbox, Twitter, LinkedIn and Facebook feeds can be cumbersome. To make things easier, here are the top 3 things that 33Across is talking about around the water cooler this week.
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Topics: display, News, outstream video, programmatic tv
2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.
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Topics: video, programmatic, mobile
