How to determine the right programmatic mix [iMedia]

Posted by Lisa Mollura on Jan 21, 2016 9:07:01 AM

Programmatic spend is expected to reach the $20 billion mark in 2016, but brands are becoming wary of investing their media dollars as the industry grapples with the lack of transparancey, low viewability, and fraudulent traffic. 

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Topics: media planning, media buying

33Across Water Cooler Recap [1/15/16]

Posted by Lisa Mollura on Jan 15, 2016 10:26:42 AM

Keeping up with the ad:tech industry news that fills your inbox, Twitter, LinkedIn and Facebook feeds can be cumbersome. To make things easier, here are the top 3 things that 33Across is talking about around the water cooler this week. 

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Topics: display, News, outstream video, programmatic tv

Programmatic Takes Off in 2016 [Infographic]

Posted by Eric Wheeler on Jan 6, 2016 8:30:00 AM

2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.

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Topics: video, programmatic, mobile