Anyone who starts their career in tech without a computer is pretty much destined for success. Anita Pollert, our general manager of publisher solutions experienced this firsthand. Starting her career at one of the most renowned publishing companies, Anita has grasped the inner workings of both the traditional and digital sides of publishing. Check out her responsibilities in the early days of publishing, advice she has for women in tech, and how she invests in self-care.
How did you get your start in media/publishing?
My first job was an assistant position at Random House Publishing. I remember the editors there being really smart, we published dictionaries and thesauruses after all. My responsibilities were use the fax machine, deliver documents on foot, and collate huge packets of paper. I didn’t even have a computer until 6 weeks into the job. I made my leap into digital at CNET as both an Ad Trafficker and Account Coordinator. I was on the job for two months before I understood what an impression was.
What’s the biggest change you’ve seen take place since you entered the industry?
The biggest change I’ve seen would be the inventions of programmatic and header bidding. These technologies have allowed for the rise in intelligence and sophistication around the selling of non-reserved inventory. Through implementing programmatic and header bidding within their monetization strategies I have seen publishers increase their revenue exponentially.
What advice would you have for other women looking to enter in leadership roles?
My advice to women entering into leadership roles is to remain true to your personality. Ad tech is male-dominated, you may not feel like you fit in and that’s ok. Instead, focus on embracing that concept that you can offer insight from a different perspective. Also be sure to support other women in the choices that they make within the industry and throughout their careers.
How do you build and maintain your professional relationships?
I have found that the more you understand the challenges, fears, and hierarchy systems your clients face, the more you can tailor your solutions and approach to fit their needs. Listen to your clients when they tell you things such as: “I’m busy,” “I can’t make a decision right away,” or “I don’t have the resources.” They will appreciate your understanding and come to you when the time is right. The publisher business is built around long-term relationships.
How do you indulge in self-care?
There is a pilates studio right down the street from our office that makes me feel amazing. I've been going at least 4 times a week. That's a lie! I get there once a week and practice self-care by hanging with my daughter on the couch, using my array of hot sauces on Mexican food, and watching the Housewives of Beverly Hills with a glass of wine.
