Anita Pollert

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Ads.txt | Be part of the solution

Posted by Anita Pollert on Jul 12, 2017 4:03:31 PM

Recently, the Interactive Advertising Bureau Tech Lab launched ads.txt to help increase transparency within the programmatic ecosystem. Ads.txt gives publishers better control over their inventory and in return protects buyers against unauthorized sellers. To help increase industry adoption, 33Across has communicated to our publisher partners to implement the ads.txt file to their site domain.  Ads.txt will also help publishers avoid experiencing a dip in revenue by being classified as an unauthorized seller. 

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Topics: ads.txt