Earlier this week during Interactive Advertising Bureau's (IAB) annual conference, attendees including myself were called on to provide a better experience across the entire ad tech ecosystem. The need for better quality and the demand for transparency was heard loud and clear. At IAB, I learned that there are steps we all can take to ensure standards are both set and met, here are a few below.
Alexander Ratajczyk
Alex Ratajczyk is an Account Executive at 33Across. He manages relationships with DSPs, agencies, and exchanges.
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IAB 2017: The call for quality and transparency
Posted by Alexander Ratajczyk on Feb 3, 2017 4:06:41 PM
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Topics: programmatic
