For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.
I had the pleasure of attending two NewFronts presentations, both focused heavily on original content series. Newsy, a Scripps Network-owned digital news site, which targets millennials, and produces over 30 videos a day, announced several new original content series currently in the works. The Economist, a well-established news magazine for over 100 years, also announced their intent to produce five original content series for their digital publication throughout this year.
With the creation of original content series, publishers will have new monetization opportunities. The waters may become a little murky as publishers may have to act more like advertisers to create promotional strategies to promote their content.
Publishers will want to attract new viewers with the goal of growing their loyal audience. Video advertising is projected to be the largest portion of digital advertising spending therefore it seems natural for publishers to invest in original video content series.
Have you incorporated video into your monetization strategy? 33Across works with over 200 partners and has video placements available across all devices.