So, what's got the 33Across office talking this week? Snowstorms, IAB Leadership Conference, and more.
In hopes of getting the industry on the same page, the IAB released a video advertising glossary. With over 200 terms, this is an informative guide to the ever expanding video marketplace. Study up!
Teads.tv released a survey to understand what motivates people to install ad blockers. The verdict? Users aren't so into pre-roll. See the full U.S. report here.
The IAB Leadership Conference's theme was how to get to the next $50 billion. Clearly, ad-blocking is not the way to go. IAB CEO, Randy Rothenberg delves into why ad-blocking is a big no-no and his combat plan.