Measuring mobile video is becoming a bit tricky. Currently there is no industry-wide measurement standard in place, measurement is defined by each platform or agency. Improvements need to take place in order to better track mobile video engagement. From YouTube to Snapchat both measure viewability according to their own metrics, AdAge explains more.
Amazon just rolled out their video ad network. Amazon Video Ads (AMA) will allow advertisers to run ads while shoppers browse on Amazon Prime. Mute by default, these video ads follow both the Media Council Rating (MRC) and the Integral Ads Bureau (IAB) standards. MediaPost breaks down the availability of these ads and how they will be tracked.