Last week we were excited to announce that David Jacobs joined the 33Across team as new chief operating officer. Coming from AOL, Jacobs will play a key role in 33Across’ global expansion efforts. In addition, we also announced how Shyam Kuttikkad has been promoted to chief technology officer from vice president of engineering. Check MediaPost for more details.
Apps are now the primarily form of engagement on a mobile device. Since monetization lives within engagement, new mobile monetization efforts have focused on in-app experiences. AdExchanger takes a closer look at new opportunities that now lie within mobile marketing including AMP and instant apps.