Last Week Today [2/21/17]

Posted by Erica Roane on Feb 21, 2017 8:14:00 AM

Last Week Today Programmatic News.jpg

What's the buzz around the office this week? 33Across hires a new COO, Google may need some supply-side help from smaller providers, and mobile app monetization grows.

1. We've got a new COO and a CTO too  


Last week we were excited to announce that David Jacobs joined the 33Across team as new chief operating officer. Coming from AOL, Jacobs will play a key role in 33Across’ global expansion efforts. In addition, we also announced how Shyam Kuttikkad has been promoted to chief technology officer from vice president of engineering. Check MediaPost for more details.   

2. Google gets competitive in building publisher tools   

Google may not have the massive grip on the ad tech marketplace that it once had. Since April, companies including AppNexus, YieldBot, and Index Exchange have all created their own server-side integrations. With a goal of best-serving publishers, Digiday breaks down how Google could leverage their server connections to build innovative publisher products with smaller brands. 

3.  Mobile apps creates new ways for pubs to monetize  


Apps are now the primarily form of engagement on a mobile device. Since monetization lives within engagement, new mobile monetization efforts have focused on in-app experiences. AdExchanger takes a closer look at new opportunities that now lie within mobile marketing including AMP and instant apps.

Topics: mobile, publishers, monetization