The Washington Post just released their 10th ad product called Post Cards. The ad format breaks down a branded content campaign into multimedia parts and delivers an ad unit based on a user's history. For example, someone who is heavily engaged with video will be served a video ad of a campaign. Digiday explains how this new ad format will provide marketers with more opportunities to get their messages out to readers and viewers.
While it's only February, 2017 is already moving at a rapid pace, especially in ad tech. 33Across CEO Eric Wheeler predicts changes we can expect to see this year in our industry and revealed them to MediaPost. For starters, since we're all on a mobile device AMP will be a major monetization opportunity for publishers. We can also expect more advances in publisher technology including tools to help publishers connect more directly with brands and cut out middlemen.