Keeping up with the ad:tech industry news that fills your inbox, Twitter, LinkedIn and Facebook feeds can be cumbersome. To make things easier, here are the top 3 things that 33Across is talking about around the water cooler this week.
Excited to see that the darling of digital media, Mashable, will be using Teads native video advertising. Mashable see the importance of high viewability and a good user experience which is beneficial to all parties.
More research supports the growth of programmatic media spend in 2016. Significant growth in rich media will help drive digital display ad spend past search as advertisers embrace outstream and in-feed video formats.
Mike Shields, of the Wall Street Journal, reports on the obstacles and hurdles of programmatic TV. The article breaks down the actual size of programmatic TV and how the overall business model needs to change to make progress.