Last Week Today: Programmatic Is 'Alive,' Google's New Ad Blocker, and Yield Optimization Strategies

Posted by Erica Roane on Jun 5, 2017 8:59:00 AM

What was the buzz around the office last week? No more calling programmatic 'dead,' Google will soon offer an ad blocker, and optimizing yield for the long run.

1. Yes, programmatic lives on.  

We’ve all seen our fair share of “programmatic is dead” headlines, but are they accurate? After all programmatic digital display ads now account for 80% of U.S. display spending. Moreover programmatic allows for both precision targeting and contextual ad targeting which makes brands happy. Forbes breathes life into programmatic and explains how the technology is not only alive but flourishing. 

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Topics: native advertising, programmatic advertising, programmatic video, yield optimization

Last Week Today: Yield Optimization, Ending Google 'Last Look' and Programmatic's Growth

Posted by Erica Roane on Apr 10, 2017 7:55:00 AM

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 
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Topics: header bidding, google, video advertising, programmatic advertising, yield optimization

Last Week Today [1/9/17]

Posted by Erica Roane on Jan 9, 2017 7:35:00 AM

Welcome to 2017! What's the buzz around the office this week? Controversial ad-driven media could be here to stay, the FTC wants consumers to know when their information is being tracked, and AOL announces the launch of their new data-infused ad units powered by Verizon.
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Topics: News, cross-device, native advertising, yield optimization

Last Week Today [12/5/16]

Posted by Erica Roane on Dec 5, 2016 7:14:00 AM

 

What's the buzz around the office this week?  Tips for publishers looking to optimize their yields social influencers are now able to buy ads programmatically, and  another media giant enters the header bidding space.
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Topics: header bidding, programmatic advertising, yield optimization