Last Week Today: Yield Optimization, Ending Google 'Last Look' and Programmatic's Growth

Posted by Erica Roane on Apr 10, 2017 7:55:00 AM

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 
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Topics: header bidding, google, video advertising, programmatic advertising, yield optimization

Last Week Today: Monetizing Video, Mobile Location Data, and Ad Blocking for Advertisers

Posted by 33Across on Apr 3, 2017 8:34:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: ad blocking, header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Brand Safety, Facebook's Header Bidding, and Simplifying Video

Posted by 33Across on Mar 27, 2017 10:02:00 AM

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 
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Topics: header bidding, facebook, video advertising, programmatic advertising

Last Week Today: Mobile Video, Custom Video, and Amazon Prime

Posted by 33Across on Mar 13, 2017 8:24:00 AM

What's the buzz around the office this week? Video! Figuring out one standard for measuring mobile video, display video allows brands to target consumers with custom video units, and Amazon debuts it's new video ad network.
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Topics: display advertising, video advertising, mobile video

Monetize mobile web traffic programmatically

Posted by Lisa Mollura on May 24, 2016 12:43:00 PM


We're excited to announce the addition of Mobile In-Feed placements to our outstream suite of video products. With the addition of this in-article mobile placement, 33Across publishers can now monetize the mobile web at programmatic scale. With mobile video slated to outpace desktop and reach $6.82 billion in digital ad spend by 2019, we're excited to introduce this product to help our publishers monetize such a highly demanded inventory source.

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Topics: programmatic, mobile, outstream video, monetization, video advertising

NewFronts2016: Original Content Series and Publisher Monetization

Posted by Erica Roane on May 12, 2016 4:17:23 PM

For the past two weeks media companies have taken over swanky NYC venues for Digital Content NewFronts 2016. Presented by The Interactive Advertising Bureau (IAB) the presentations featured content we can expect to see through 2017. A common theme throughout the NewFronts presentations was the intent for media companies to produce original content series.

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Topics: outstream video, publishers, monetization, video advertising, NewFronts 2016, original content series

33Across Water Cooler Recap [4/15/16]

Posted by Erica Roane on Apr 14, 2016 12:26:13 PM

 

What's the buzz around the office this week? Our own Eric Wheeler breaks down the digital advertising profitability for the 2016 election; thanks to the success of programmatic, publishers must now assess productivity among other housekeeping items; and video is leading the pack in programmatic advertising.

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Topics: programmatic, mobile, digital advertising, publishers, political advertising, video advertising

33Across Water Cooler Recap [3/31/16]

Posted by Erica Roane on Apr 1, 2016 7:30:00 AM

 

 

What's the buzz around the office this week? The FTC puts their foot down on publishers and sponsored content, how to set expectations when it comes to viewability and working creatively to make the most out of programmatic ads. 

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Topics: programmatic, News, ad fraud, native advertising, viewability, video advertising

33Across Water Cooler Recap [3/4/16]

Posted by Lisa Mollura on Mar 4, 2016 7:30:00 AM

What's the buzz around the office this week? Appnexus solves a major video advertising pain point, AdExchanger's cross-device identity guide, and the ANA releases a survey about marketers bringing programmatic in house. 

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Topics: programmatic, News, cross-device, video advertising