With the 2016 elections heating up, digital advertising might be the one thing that tips the scale for candidates. Though not as large as traditional television, digital ad spending is the fastest growing slice of the political advertising pie and quickly becoming lucrative for ad tech companies.
The 33Across office spent most of this week hacking. Between working with teams to come up with a next-level hack and keeping up with our day- to-day responsibilities, here's what caught our attention.
So, what's got the 33Across office talking this week? Snapchat talks monetization and creepy ads, attention-based ads=higher engagement, and another way video publishers can avoid ad blockers.
So, what's got the 33Across office talking this week? Snowstorms, IAB Leadership Conference, and more.
2015 was a banner year for programmatic marketing. Everywhere you turned, you heard more about the rise of programmatic as well as the problems that came with it: questionable viewability, fraudulent traffic and now today the rise in ad blockers.