Last Week Today [1/23/17]

Posted by Erica Roane on Jan 23, 2017 8:10:00 AM

What's the buzz around the office this week? Server-to-server header bidding could end the heartaches of second-price auctioning, dispelling the myths of programmatic advertising, and Google reveals how YouTube has a new way to target viewers.
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Topics: google, programmatic advertising, server-side header bidding

Last Week Today [1/17/17]

Posted by Erica Roane on Jan 17, 2017 9:14:43 AM

What's the buzz around the office this week? Facebook does big numbers with their new ad network, the deets on server-side header bidding, and programmatic video gets conversations started at CES.
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Topics: header bidding, facebook, programmatic video, server-side header bidding