Last Week Today: New Viewability Standards, Self-Service Models, and Arbitrage Solutions

Posted by Erica Roane on Aug 2, 2017 1:42:37 PM

What was the buzz around the office last week? New viewability for cross-media measurement, more self-service in ad tech, and considerations for blockchain technology and ads.txt. 

1. Stricter viewability standards to come  

The MRC is in the process of reviewing it’s viewability standard of 50% of pixels for at least one second. With some major players requiring 100% of pixels to be in view, this could very well be a new  benchmark metric for others to follow. All of this comes as the MRC plans to address cross-media measurement, MediaPost explains more.

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Topics: publishers, viewability, advertisers

Last Week Today: Sizmek buys RocketFuel, Viewability Measurement, and Tackling Disruptors

Posted by Erica Roane on Jul 27, 2017 1:56:39 PM

What was the buzz around the office last week? An ad tech company gets bought out, publishers accounting for 3rd party viewability measurement, and how to combat against disruptors. 

1. RocketFuel gets acquired by Sizemek  

Last week it was announced that Sizmek is acquiring RocketFuel. With a valuation once at $2 billion and $66 per share, RocketFuel’s stock has recently dropped to just below $3 per share. Planning to combine their technologies, they will serve over 20,000 advertisers and 3,600 ad agencies. The Wall Street Journal explains how the newly formed company is looking to compete with both Google and Facebook.

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Topics: publishers, viewability, advertisers

Last Week Today: Blockchain Technology, Advertiser Tips, and Publisher Analytics

Posted by Erica Roane on Jul 15, 2017 8:51:17 PM

What was the buzz around the office last week? Investments in blockchain technology, tips for advertisers to increase transparency, and publishers using data to better their relationships with brands. 

1. Google invests in blockchain technology for publishers  

Publishers are standing up for themselves in brand new ways. In an effort to increase transparency in digital ad trading publishers are investing more in blockchain technology. Digiday explains how publishers have received funding from Google and are looking to reduce fraud within the ad tech ecosystem. 

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Topics: google, publishers, monetization

Last Week Today: Google Attribution, Net Neutrality, and Monetizing Apple News

Posted by Erica Roane on Jul 5, 2017 6:09:45 PM

What was the buzz around the office last week? Google Attribution, net neutrality predictions, and Apple helping publishers monetize

1. How pubs can really win with Google Attribution  

With its new attribution tool, Google plans to measure credit card transactions post-ad impression. While this breakthrough will new great for buyers, this could also be a game-changer for publishers as well. With that, AdExchanger explains how publishers need to become good “two-way players.” Aligning content with advertiser interest and developing yield-optimizing insights are just a few of the ways publishers will be able to benefit from Google Attribution.

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Topics: google, publishers, monetization

Three New Ways To Take Advantage of The 33Across Publisher Dashboard

Posted by Erica Roane on Jun 26, 2017 12:47:10 PM


When was the last time you logged into your publisher dashboard? Don't worry, we'll wait. Similar to gym memberships, the more you log into your dashboard the better your monetization results could be. The 33Across dashboard allows publishers to not only proactively earn revenue but also increase traffic. Just in case you need some motivation to log-in, check out some of the dashboard uses below.

Pull Your Own Tags
Seeing how users share your content just got easier.  Even better, you don't have to rely on an account manager to get your tags. Our dashboard gives publishers more control over their monetization strategies by creating an environment accessible for you to create your own tags.  No worries, we offer a ton of instructions and a walk-thru of our entire tag optimization process.

Pivot Delivery Reports
The Pivot Delivery Reports within the dashboard shows you which ad units yield the most revenue. Respectively, the dashboard also reveals your ad units with the least performance. The report also offers geo-targeting and allows publishers to track and compare traffic by device.  We know that insights are everything for publishers, so we have you covered.

Easy Data Export
We offer reporting at the granular level on KPIs that matter to you most including fill rate, revenue, and eCPMs. Our dashboard breaks down these metrics with ease. We also encourage you to export our reports and couple our data along with any internal tools you may already have. Take your CSV file and place it in your own applications will usually do the trick.

Now that monetizing just got easier, log into your publisher dashboard now to increase your revenue even more.
Log Into the 33Across Dashboard
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Topics: publishers, monetization

What publishers should know about Google's new ad blocker

Posted by Erica Roane on Jun 8, 2017 4:55:08 PM


Last week Google announced that in 2018 Chrome will have its own ad blocker. By the end of 2017, EMarketer expects for the use of ad blockers to increase by double-digits therefore this move should come at no surprise. As publishers, Google's decision to block ads certain will likely affect you. To prepare your sites and inventory for this unprecedented yet expected move, here’s what you should know:

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Topics: ad blockers, google, publishers

3 ways publishers can monetize micro-moments

Posted by Erica Roane on May 19, 2017 4:48:44 PM

Gone are the days of  aimlessly surfing the internet, everyone is onlineall of the time. Now it’s all about capturing a user’s moments on granular levels in real-time. Referred to as a “micro-moment,” these moments occur when users reflexively turn to a device—typically a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. When publishers design micro-moment friendly user experiences, they increase their monetization opportunities. Here are a few ways to take advantage of your mobile site to capture micro-moments.

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Topics: publishers, monetization, mobile in-feed

Last Week Today: Programmatic TV, Free Viewability Tools, and DSP Survival

Posted by 33Across on May 1, 2017 12:52:13 PM

So, what was the buzz around the office last week? Google takes their talents to the silver screen, free measurement tools will soon be available to all, and the threat that header bidding is bringing to ad tech.

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Topics: programmatic tv, header bidding, google, publishers, viewability

Last Week Today: Google's Machine-Learning Product, Publishers Take Legal Action, and Ad Fraud Measurement

Posted by 33Across on Apr 25, 2017 1:44:38 PM

What was the buzz around the office last week? Google releases a machine-learning product, publishers take control and legal action, and the real issue with ad fraud.
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Topics: ad fraud, google, publishers

AMP Survey Reveals Publisher Challenges

Posted by Lisa Mollura on Mar 8, 2017 9:14:23 AM

We recently reached out to our AMP enabled publishers to understand their overall AMP experience, what they found beneficial, and if they came across any specific pain points. We targeted our large and medium-sized publishers and focused on two categories: Traffic & Engagement and Ad Revenue. Here’s what we discovered.

Traffic & Engagement
Publishers are moving quickly to improve mobile experiences as mobile internet usage continues to grow. Approximately 41% of publishers surveyed have enabled AMP on the majority of their site pages, hoping to ease the pain of mobile latency. AMP implementation is such a priority that the majority of publishers are putting time and resources into optimizing AMP.

Although many publishers have enabled AMP on the majority of their site, half of those surveyed indicated that less that 25% of their site’s mobile search traffic is going to AMP. To add to this frustration, publishers have indicated that it’s challenging to measure AMP page performance.

Ad Revenue
Feedback related to ad revenue raised a number of issues publishers currently face. Monetization on the mobile web has not been an easy undertaking for most publishers and AMP is not without its issues. In terms of which AMP ad formats publishers surveyed use, all have enabled display ads and only a few have implemented AMP sticky or video formats.

Overall AMP performance was reported to have worse performance than standard mobile ads for half of the publishers surveyed. When we asked publishers how they source demand, we found that most publishers integrate with only 2-3 demand sources. With limited demand sources and ad formats, it’s no surprise that many publishers are experiencing lower CTRs and fill rates on AMP.

What’s Next?
While AMP has alleviated some of the frustration that publishers have felt with mobile latency, there are still many hurdles to overcome. Without proper analytics, publishers will continue to have a hard time modifying and optimizing pages for better performance. The biggest struggle publishers face is monetizing their AMP pages. Revenue opportunities will increase when publishers have access 2 major components: more demand sources and more AMP ad formats. Once publishers have access to both, they should see an increase in CTRs and fill.

33Across is addressing these publisher challenges with plans to release our AMP revenue products in the very near future. We are dedicated in helping our publishers earn more revenue and increase fill.

Interested in learning more? Sign up here to be the first to know about AMP updates.
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Topics: publishers, monetization, AMP