33Across Blog | Programmatic News & Trends

What was the buzz around the office last week? No more calling programmatic 'dead,' Google will soon offer an ad blocker, and optimizing yield for the long run.

1. Yes, programmatic lives on.  

We’ve all seen our fair share of “programmatic is dead” headlines, but are they accurate? After all programmatic digital display ads now account for 80% of U.S. display spending. Moreover programmatic allows for both precision targeting and contextual ad targeting which makes brands happy. Forbes breathes life into programmatic and explains how the technology is not only alive but flourishing. 

Topics: programmatic, native advertising, programmatic video, yield optimization

What was the buzz around the office last week? Original content is coming to Facebook, agencies may be taking hit due to programmatic, and publishers may want to switch up their video strategies.

1. Are you ready to start watching Facebook?  

Watch out streaming services, original content is coming to Facebook! Enlisting the production help of Conde Nast, Mashable and Refinery29, Facebook will pay these companies to produce live and on-demand video for their news feed. According to The Drum, there will be two-tiers: original unscripted shows and scripted shows. Borrowing a move from YouTube, the social media giant will take a 45% cut from the content owners after recouping costs.

Topics: programmatic, programmatic video

Welcome to Friday Fives! Today we're chatting with our VP of Sales, Juliana Lupinacci. She's spilling the deets on deal IDs, the next big thing coming to programmatic, and which celeb should pour the perfect glass of cabernet for. 

Topics: programmatic, programmatic creative, deal ids

What was the buzz around the office last week? Improving user experience could improve CPMs, the IAB issues standards for programmatic, and top programmatic trends to look at for in 2017.

1. Video engagement increases when user experiences improve   

Instead of going towards the most cost-effective CPM, publishers are now increasing engagement by improving the quality of their user’s experiences. Some publishers are even getting rid of autoplay and outstream video and choosing to offer their viewers click-to-play options. AdExchanger explains how some publishers are actually improving CPMs, engagements and viewability rates by allowing users to control their own video experiences.

Topics: programmatic, outstream video, programmatic video

What was the buzz around the office last week? Snapchat's new ad buying platform, how age could have an effect on measurement, and a major change coming from the CPG world.

1. Is Snapchat taking notes from Facebook?  

Looks like SnapChat is making moves to monetize their platform. Joining the ranks of Facebook, Snapchat recently launched a self-service ad buying platform for brands. Entitled Snapchat Ad Manager, this product will allow brands to target their demographic through buying “camera ready” ads in a variety of formats. Along with it’s “goal-based bidding” for installs and Engagement Audience initiatives MediaPost details how Snapchat continues to maintain its position as one of the top 10 apps.

Topics: programmatic, snapchat, viewability, buyers

What's the buzz around the office this week? Google ends its 'last look" feature, generating revenue for video, and being 'nice' to programmatic advertising. 

Topics: programmatic, header bidding, google, video advertising, yield optimization

 

Topics: programmatic, display advertising, mobile video, digiday

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 

Topics: programmatic, ad blocking, header bidding, facebook, video advertising

What's the buzz around the office this week? Brands choose themselves over scale and revenue, Facebook now offers header bidding, and how video measurement may need some old school approaches. 

Topics: programmatic, header bidding, facebook, video advertising

Topics: programmatic