Last Week Today [12/19/16]

Posted by Erica Roane on Dec 19, 2016 7:48:00 AM

What's the buzz around the office this week? Clear Channel partners with Rubicon, Facebook announces a reporting issue, and if not regulated, header bidding could do more harm than good.
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Topics: programmatic, header bidding, facebook

Last Week Today [12/12/16]

Posted by Erica Roane on Dec 12, 2016 3:02:53 PM


What's the buzz around the office this week? Publishers may need to connect more with users to discourage ad blocking, the benefits of programmatic taking over media buying and, solving the conversion problem between mobile and desktop .
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Topics: programmatic, ad blocking, cross-device

Programmatic in-feed units now available on desktop

Posted by Erica Roane on Nov 17, 2016 9:21:52 AM

33Across recently announced the launch of our Desktop In-Feed Video and Desktop In-Feed Impact ad units. With the addition of Mobile In-Feed, completing our full suite of In-Feed products. Designed to drive incremental revenue to publishers, these ads units also give users complete control over their experiences. Read more here.  

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Topics: programmatic, publishers, monetization

Last Week Today [11/14/16]

Posted by Erica Roane on Nov 14, 2016 8:18:00 AM

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: programmatic, publishers, viewability, politics

Last Week Today [11/7/16]

Posted by Erica Roane on Nov 7, 2016 8:23:00 AM

 

What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.

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Topics: programmatic, publishers, time-in-view

Last Week Today [10/17/16]

Posted by Erica Roane on Oct 17, 2016 7:46:00 AM

 

What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go. 

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Topics: programmatic, publishers

Last Week Today [10/11/16]

Posted by Erica Roane on Oct 11, 2016 8:30:00 AM

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

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Topics: programmatic, ad blocking, publishers, viewability

Last Week Today [10/3/16]

Posted by Erica Roane on Oct 3, 2016 8:30:00 AM

 

What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.  

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Topics: programmatic, publishers

6 Ways Ops Can Drive Programmatic Campaign Success – That You’re Probably Overlooking

Posted by Arthur Shikhman on Sep 15, 2016 1:20:34 PM

How many times have you had a programmatic campaign not go exactly as planned?

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Topics: programmatic, publishers

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising