Last Week Today [11/14/16]

Posted by Erica Roane on Nov 14, 2016 8:18:00 AM

 

What's the buzz around the office this week? Seasonality and it's impact on monetization, what a Trump win could for advertising, and the chance of publishers no longer being able to monetize on Facebook Live.

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Topics: programmatic, publishers, viewability, politics

Last Week Today [11/7/16]

Posted by Erica Roane on Nov 7, 2016 8:23:00 AM

 

What's the buzz around the office this week? Newsletters get a fresh breath of life, marketers express their concerns with programmatic; and 33Across releases a new analysis related to both viewability and time-in-view.

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Topics: programmatic, publishers, time-in-view

Last Week Today [10/17/16]

Posted by Erica Roane on Oct 17, 2016 7:46:00 AM

 

What's the buzz around the office this week? Google may not be finished with Adblock plus, dynamic ads and data create new experiences for viewers, and the open marketplace is still the way to go. 

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Topics: programmatic, publishers

Last Week Today [10/11/16]

Posted by Erica Roane on Oct 11, 2016 8:30:00 AM

 

What's the buzz around the office this week? Investors are making considerations when investing in ad tech, engagement could be the missing link to prevent ad blocking, and new considerations are added to viewability. 

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Topics: programmatic, ad blocking, publishers, viewability

Last Week Today [10/3/16]

Posted by Erica Roane on Oct 3, 2016 8:30:00 AM

 

What's the buzz around the office this week? A media giant creates it's own ad tech, programmatic advertising gets charted and ad tech is in a safe place.  

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Topics: programmatic, publishers

6 Ways Ops Can Drive Programmatic Campaign Success – That You’re Probably Overlooking

Posted by Arthur Shikhman on Sep 15, 2016 1:20:34 PM

How many times have you had a programmatic campaign not go exactly as planned?

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Topics: programmatic, publishers

Last Week Today [7/25/16]

Posted by Erica Roane on Jul 25, 2016 8:30:00 AM

 

 

What's the buzz around the office this week? A publisher develops a clever way to address the issue of ad blocking, strategically managing header-bidding could benefit publishers and Google steps up their native advertising game for both advertisers and publishers.

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Topics: programmatic, ad blocking, header bidding, native advertising

2016 Olympics: Going for programmatic 'Gold'

Posted by Erica Roane on Jul 21, 2016 2:30:00 PM

All eyes will soon be on Rio. For over two weeks, the 2016 Summer Olympics will dominate not only television but the digital landscape as well. A lot has changed since the 2012 Olympic games. Thanks to mobile devices and Brazil’s US-friendly time zone, viewers will now have complete access to their favorite country, sport and athlete in real-time. This unprecedented level of digital exposure allows marketers to reach a number of target demographics within one campaign.  So, let the games begin.

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Topics: programmatic, mobile video, buyers

33Across launches new publisher dashboard

Posted by Erica Roane on Jul 12, 2016 1:04:26 PM

33Across recently announced the launch of our new publisher dashboard. Complete with innovative and exciting features, the dashboard will help uncover revenue and monetization opportunities for publishers. We want to make understanding results easier for the over one million publishers in our network. Here are the top 5 features of the new dashboard.

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Topics: programmatic, publishers

Last Week Today [6/27/16]

Posted by Erica Roane on Jun 24, 2016 4:02:28 PM

 

What's the buzz around the office this week? Americans are doing the most when it comes to ad-blocking, a new business model on the horizon for ad tech and 33Across' CEO Eric Wheeler offers his predictions on market corrections. 

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Topics: programmatic, ad blocking